Revolutionizing Community Marketing: How Convosight Boosted Efficiency by 300% with WhatsApp Automation

Convosight is a global community management and monetization platform that empowers community leaders to become entrepreneurs. Founded in 2020, it has rapidly grown to support over 50,000 communities with more than 500 million members across 75+ countries. The platform enables community leaders to generate sustainable income through brand partnerships, utilizing data analytics and machine learning to facilitate meaningful connections between admins and brands.

Before implementing automation, Convosight faced significant challenges in executing community marketing campaigns. The process involved numerous touchpoints with 50 to 100 community leaders per campaign, requiring manual coordination via emails and WhatsApp. This labor-intensive approach limited scalability and efficiency, with email notifications proving ineffective due to low click rates and deliverability issues.

Recognizing the popularity and effectiveness of WhatsApp in India, Convosight decided to leverage this platform for campaign automation. They identified two key goals: creating an ecosystem for non-technical community admins to run brand campaigns at scale, and making the campaign execution process frictionless. WhatsApp's automation capabilities, wide reach, and conversational experience made it the ideal solution.

Convosight developed a WhatsApp chatbot using Landbot's no-code drag & drop builder. They integrated this with their internal Campaign Management Dashboard, creating a two-way sync that allowed campaign managers to create, review, and approve campaigns efficiently. The automated process includes community selection, campaign acceptance, brief distribution, asset submission and approval, and campaign publishing, all managed through WhatsApp.

The new WhatsApp-based system simplified the campaign process for community admins. They can now easily check campaign briefs, accept or reject campaigns, update information, submit assets, receive feedback, and toggle between multiple campaigns. This conversational approach has made the process more engaging and time-efficient for admins.

Convosight selected Landbot for its no-code builder, built-in analytics, and testing environment. These features made bot development and maintenance accessible to team members with low technical proficiency. The platform's scalability and iterative capabilities were crucial for non-technical teams like marketing to quickly learn, publish, and improve the automation process.

The implementation of WhatsApp automation led to remarkable improvements. Convosight achieved a 300% increase in team efficiency and a 4X increase in community marketing campaigns without additional headcount. The click rate for campaign automation on WhatsApp soared to 85%, compared to the previous 2% on email. This boost in engagement has significantly increased campaign acceptance rates and overall marketing communication effectiveness.

Convosight's success with WhatsApp automation has positioned them at the forefront of community marketing innovation. The company is now expanding its focus to enable community conversations at scale on platforms like WhatsApp and Reddit. This transformation in the community campaign experience using conversational AI is paving the way for the next wave of community growth and monetization, demonstrating that the future of community marketing lies in leveraging advanced communication technologies.