Intuit Assist

Intuit Assist is a generative AI-powered financial assistant designed for small businesses and consumers. It provides personalized, intelligent recommendations to help users make smart financial decisions with less effort and complete confidence. Embedded across Intuit's platform and products, Intuit Assist leverages vast amounts of contextual data spanning small business, consumer finance, and tax to deliver personalized financial insights. It aims to show, guide, help, and do the hard work for users, connecting them to human experts when needed.