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Bridging the Gap: How Guilded Can Win Over Roblox Developers from Discord

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This article analyzes the challenges Roblox creators face when transitioning from Discord to Guilded, focusing on the needs of new developers. It highlights the lack of user-friendly guides and resources for using Roblox tools effectively on Guilded and proposes solutions like pre-defined server templates, AI-powered customization suggestions, and expert office hours to address these challenges.
  • main points
  • unique insights
  • practical applications
  • key topics
  • key insights
  • learning outcomes

  • • main points

    • 1
      Provides in-depth analysis of Roblox creator needs and challenges.
    • 2
      Offers practical solutions for encouraging developers to adopt Guilded.
    • 3
      Emphasizes the importance of targeting new developers for platform growth.
    • 4
      Includes a competitive analysis of Discord and Guilded features.

  • • unique insights

    • 1
      The article identifies the lack of user-friendly guides as a key barrier for new developers on Guilded.
    • 2
      It proposes innovative solutions like AI-powered customization suggestions and VR-based meeting spaces.

  • • practical applications

    • This article provides valuable insights and actionable strategies for product managers and developers seeking to improve the onboarding experience for new users on Guilded.

  • • key topics

    • 1
      Roblox Creator Community
    • 2
      Guilded vs. Discord
    • 3
      Onboarding New Developers
    • 4
      Community Management Strategies
    • 5
      Product Case Study

  • • key insights

    • 1
      In-depth analysis of Roblox creator needs and challenges.
    • 2
      Practical solutions for improving the onboarding experience on Guilded.
    • 3
      Focus on attracting new developers for platform growth.
    • 4
      Competitive analysis of Discord and Guilded features.

  • • learning outcomes

    • 1
      Understand the challenges faced by Roblox creators when transitioning from Discord to Guilded.
    • 2
      Learn about the specific needs of new developers in the Roblox community.
    • 3
      Discover practical strategies for improving the onboarding experience on Guilded.
    • 4
      Gain insights into the competitive landscape of Discord and Guilded.
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“ Introduction

In 2021, Roblox acquired Guilded, a communication platform similar to Discord but tailored for gaming communities. However, a surprising discovery revealed that 80% of Roblox creators still don't use Guilded. This article explores the reasons behind this hesitation and proposes strategies to encourage adoption of Guilded among Roblox developers.

“ Understanding Developers' Hesitation

A survey of 20 experienced Roblox creators highlighted three main reasons for sticking with Discord: familiarity (41.7%), larger user base (33%), and established communities (16.7%). These factors create a significant barrier to adoption for Guilded, despite its potential benefits for the Roblox community.

“ Needs of New Developers

New developers face unique challenges, including attracting members, perfecting their games, managing communities, marketing on a budget, and ensuring safety. By focusing on addressing these needs, Guilded can position itself as an invaluable tool for emerging Roblox creators, fostering loyalty and long-term growth.

“ Competitive Analysis: Discord vs Guilded

While both platforms offer communication tools, Guilded provides more specialized features for gaming communities. However, Guilded lacks user-friendly guides to help new developers set up and grow their communities effectively. This presents an opportunity for Guilded to differentiate itself and address a key pain point for new Roblox creators.

“ Strategies to Improve Guilded

Several strategies are proposed to enhance Guilded's appeal, including simplified server setup with auto-setup bots and pre-defined templates, AI-powered customization suggestions, community showcases, interactive onboarding games, expert office hours, and even VR-based meeting spaces. These features aim to make Guilded more accessible and valuable to new developers.

“ Prioritizing Features

Using a Value-Complexity Matrix, the article prioritizes the development of pre-defined server templates. This feature aligns with the goal of simplifying setup for new developers while complementing Roblox's existing template database. Regular updates to these templates can help maintain variety and interest among users.

“ Conclusion

By focusing on the needs of new developers and prioritizing user-friendly features like pre-defined server templates, Guilded can position itself as the go-to platform for Roblox creators. This strategy addresses the current hesitation to switch from Discord and lays the groundwork for Guilded's growth within the Roblox ecosystem.

 Original link: https://valeriealexischang.medium.com/part-1-product-case-study-encouraging-roblox-creators-to-adopt-guilded-b62312161b99

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